|
|
eTip #22
On Electronic Shoppers
Bill Bergh divides potential WEB customers into
two types: Transactional and Relational.
Transactional shoppers are focused only on today's
transaction. They have done their investigating, consider themselves
an expert, and will deal with a supplier based on ability to negotiate
and get the lowest price.
Relational shoppers don't enjoy comparison shopping
or negotiation. They want to work with a supplier whom they trust.
Consequently, relational shoppers usually become your repeat customers.
Getting repeat business from relational shoppers just means good
old fashioned customer service, support and being an expert in your
niche.
Do you think that there are lots of similarities
between doing business on- and off-line?
EXTRA: Anyone can do any amount of work, provided
it isn’t the work he/she is supposed to be doing!
Sandra Graham, President of
People & Company, improves your bottom
line by giving your employees the skills they need to
achieve in the workplace. She does this through consulting,
training, speaking and writing. She customizes result-oriented,
powerful programs that create loyalty in your employees,
retain quality employees, and increase levels of performance.
Call Sandra at (478)
719-1610 or email sandra@peopleandcompany.com |
Permission
granted to reproduce or forward with copyright and contact
information intact.
Copyright © 1998-2008, People & Company |
|
